Google generates over a 100 billion dollars through paid advertising, per year. Facebook generates over 40 billion dollars. Hey everyone, today I’m going to share with you my number one organic hack. In other words, don’t use paid advertising. Check out this organic hack.
I have a question for you. How many of you leverage paid advertising? Do you spend money on Google Ads or Facebook ads, or Taboola, Outbrain, or any of those sites?
Here’s the thing about paid advertising, if it generates ROI, and if it’s positive for you, you should be doing it. But the majority of the traffic doesn’t go to the paid listings and I’m going to show you one hack, that’s how I get the majority of my organic traffic. It works really well, I just ask don’t replicate it in the online marketing vertical, cause I don’t want more competitors.
So, here’s what I do. You got a website, you got a blog, you’re writing content, you’re already ranking for something other than your brand name. If you don’t know what you rank for, go log into Google search console. It’ll show you all the terms that you’re ranking for. Look for the most popular terms.
Now that you’ve seen the terms that you’re ranking for, look to see what page it’s going to. Then you know which page is generating all the visitors from this one keyword.
Let’s say you rank for the term digital marketing like I do. You want to take that phrase, head over to Ubersuggest, put that keyword into Ubersuggest. Ubersuggest will show you all the long tail variations of that keyword. These long tail variations are other variations of it, like digital marketing jobs, digital marketing consultant. You want to take those terms and see which ones are relevant to the article or the page that’s already ranking.
Then, you want to go to that page, and let’s say for me it’s digital marketing, and you want to end up rewriting the content to be more detailed to include the long tail phrases that you haven’t already included. What you’ll find is, Ubersuggest shows you the most popular terms that are related to the head term, they’re just longer variations. And it even lists them out in order based on popularity.
If you take a minute, integrate them into your content, you’ll find that within 30 to 60 days at the latest, you’ll also start ranking for all those long tail phrases. Now, the trick with this isn’t to just take those words like digital marketing tips and just shoving them in your content everywhere. Because if you spam, it creates a terrible experience and things are going to bounce back.
Instead, you need to adjust your content. You should take all those keywords and adjust the content. By going in depth on all of the ones that are relevant, cause you still want the article to flow, you will notice that you’ll quickly rank. Just shoving in those long tail phrases doesn’t work if you don’t adjust your content.
Now that you’ve adjusted your content, make sure you take some of the most popular long tail phrases, and put them in your title tag and meta description. When you do Google search, the title is a title tag, that sentence description under that is a meta description. By including those keywords, or some of them, within your title tag and meta description, you’ll also find that is easier and faster to rank for them.
The last thing I want you to do is, when you’re updating your article, feel free to link out to other sites to cite your sources or that could be relevant and benefit your audience. Because when you’re linking out to other people, it makes them flattered and happy. And if it’s good for your audience, it also makes their life better as well.
So, let’s say I link out to a guy name John, and he has an amazing online marketing blog. I’ll notify him. I’ll be like,
I have to say I’m a huge fan of your work on onlinemarketingblog.com.
So much so, that I even linked out to you in latest post.
You can check it out here: [Insert Link]
P.S. If you share the post it will make my day.
And you’ll find a lot more people will share your content on Facebook and Twitter. This will get it more visibility and some of those people will then, even link back to you which will boost your rankings for the main terms as well as all those secondary terms.
That’s it, just doing that one little hack, will get you so much more organic traffic. I did it for my digital marketing guide. I have seen people going from over 9,000 visitors a month to over 17,000 visitors. Just by adding in more long tail phrases. It works that well.
If you have any questions, leave a comment below and I’ll answer it. And of course, share it with your friends, tell them about it. Thank you for reading.